With over 10% of Ireland’s population now representing non-nationals, every company’s marketing communications should include ethnic targeting. The influx of the new ethnic communities into Ireland has brought about a shift in consumer behaviour dynamics in the Irish marketplace. Over half a million people have migrated to Ireland since 1996 and the largest number of immigrants are from Poland followed by China, Lithuania, Nigeria, Russia, Latvia, Philippines, Slovakia, Pakistan, Estonia, Czech Republic and Romania.

Here, at Ethnic Media Ltd, we have a dedicated team who can exclusively research, plan, implement and measure your campaign across our exclusive range of premium websites from Europe to Asia as well as targeted press publications and ambient media.

Ethnic Media Ltd has access to a wide range of print publications as well as the top performing online channels. We also run specialist ethnic targeted campaigns with airlines such as Air Baltic and luxury coach companies Orbis Transport and Polonia Transport.